Darwin & Wallace Acquires the Ebury in Chelsea for New Concept
November 5, 2012
Davis Coffer Lyons’ has advised new bar/ restaurant group, Darwin & Wallace, on its first site acquisition of the Ebury on Pimlico Road in Chelsea.
Due to launch in early 2013, The Ebury is the first in a planned series of acquisitions by newly formed bar and restaurant group Darwin & Wallace.
Following significant refurbishment, The Ebury will be re-launched and offer a new all-day, casual bar dining experience with an emphasis on interior aesthetics, fresh, scratch-cooked food and first rate service as well as a wide-ranging drinks offer.
The Ebury will provide an all-day menu featuring brasserie classics alongside an extensive breakfast and weekend brunch menu as well as smaller dishes for bar grazing and social sharing. Darwin & Wallace forecasts a targeted spend between £25 and £30 per head with food accounting for around 40% of sales.
To help realise their vision, Darwin & Wallace has joined forces with respected designers Fusion DNA. The design team headed up by Sophie Douglas recently won Best Stand Alone Bar or Club at the prestigious Restaurant and Bar Design Awards 2012 for The Drift.
Work will commence in November 2012 with the opening planned for early 2013.
Once The Ebury is established, Darwin & Wallace aim to grow the business with further sites between 5,000 sq ft to 7,000 sq ft predominantly in affluent London villages including Chiswick, Chelsea, Kensington, Knightsbridge, Notting Hill, Soho, Fitzrovia, West End, Hampstead/Haverstock Hill, Camden, Islington and Shoreditch.
Darwin & Wallace is the brainchild of Managing Director Melanie Marriott, who has considerable experience in the creation of female-friendly and food led bars on the UK High Street, most notably as brand manager of All Bar One. The Ebury has always been an iconic venue for South West London and in the safe hands of Marriott will re-establish its position within the neighbourhood.
Marriott commented: We are delighted to have found the perfect opportunity with The Ebury site to launch Darwin and Wallace. The property is in a wonderful neighbourhood location and will be a strong setting from which to launch our new creation. During the design process we have drawn inspiration from the eclectic furniture and interiors collections of neighbouring antiques retailers for which the area is famed. Combined with the knowledge of our designers gleaned from their extensive, worldwide research trips and that of my own, we hope to create an original, stylish and comfortable bolt-hole. The space will aim to appeal throughout the day and into the evening, to both locals and a wider audience alike. We are really looking forward to commencing the works on the property in anticipation of launching early in 2013.
Launched in August 2012 Darwin & Wallace is the latest bar/restaurant company financed by The Imbiba Partnership whose current investments include London based bar group Drake & Morgan comprising; The Refinery, The Folly, The Anthologist, The Parlour and the recently award-winning The Drift.