Italian Concept from St Tropez Signs First UK Premises in South West London

May 23, 2011

A new high-end, Italian concept from Saint Tropez will be opening its first UK premises in West London. Blummyz, led by Elliott Blum, has been assigned the leasehold interest from the former ‘Friends’ neighbourhood Italian restaurant on Hollywood Road, Chelsea, previously owned by Chelsea Football Club star Roberto Di Matteo.

Blum also owns Cristina, an Italian dining restaurant led by renowned chef Cristina Saulini which attracts local elite in Saint Tropez. In London, Blum has taken the ground floor and basement unit comprising 1,603.82 sq ft at a passing rent of £40,000 per annum exclusive, on a 15 year lease from September 2008. The landlord is a private investor, Frederico Amorosi.

Josh Leon, at Davis Coffer Lyons who acted for the vendor, commented: “This was a quiet off-market sale for a site which went quickly yet still commanded a hefty premium for the lease. The restaurant market in this part of central London, as with close by Fulham and Kensington, is as exciting and desirable as it has ever been; Elliott Blum knew a good site when offered it and I’m sure his concept will be very well received in this area.”

Davis Coffer Lyons advised the vendor, Frederico Amorosi . Blummyz was represented by Mark Cutler at TheLeisurePartnership.