Thesleff Group Unveils the Launch Sale e Pepe Mare at The Langham, London
October 14, 2025
Thesleff Group, one of London’s most dynamic and forward-thinking hospitality operators, is to launch Sale e Pepe Mare, a new dining concept inspired by Italian coastal dining, at The Langham, London in a deal brokered by DCL.
The opening at the landmark luxury hotel at the top of Regent Street marks a new chapter in the storied legacy of Sale e Pepe, the iconic Knightsbridge restaurant that has defined Italian dining in the capital since 1974; a fitting partnership that sees two London icons come together under one roof.
Sale e Pepe Mare will capture the sun-soaked energy, vibrant dishes, and an unmistakable sense of la dolce vita. Serving breakfast, lunch, and dinner, the menu has a seafood focus, blending classic favourites with a fresh, modern edge to perfectly embody the spirit of Mediterranean dining. From Amalfi to Puglia, the menu is an ode to life by the sea with Sale e Pepe classics sitting alongside new creations, and a central seafood display showcasing the freshest daily catch. Adding extra theatre to the experience, Sale e Pepe Mare will also feature tableside Caesar Salad, Bucatini Cacio e Pepe and Risotto ai Funghi Porcini preparation and will see the return of a Dessert Trolley including their signature tiramisu, bringing a touch of Riviera elegance to every service.
The 5,000 sq ft restaurant will open in late November, seating 130 guests and including a Private Dining Room for up to 22. The main dining room will feature a walk-in wine room with a striking display cabinet and a 16-foot floor-to ceiling bar, offering an intimate yet elegant setting for celebrations and gatherings. The atmosphere will transition seamlessly from day to night, with live music and entertainment bringing a touch of Riviera energy to the heart of London.
“Sale e Pepe has always been more than a restaurant, it’s part of London’s cultural fabric. I grew up visiting with my parents, so it holds a special place in my heart,” said Markus Thesleff, CEO and Founder of Thesleff Group. “With Sale e Pepe Mare, we’re honouring that legacy while reimagining it for today, capturing the spirit of la dolce vita in a setting that’s effortlessly elegant and luxurious.”
Of the launch, Stefan Soennichsen The Langham’s Managing Director says “We’re delighted to welcome Sale e Pepe Mare by The Thesleff Group to The Langham, London. Just as our hotel blends English tradition with modern hospitality, the restaurant brings a contemporary flair to classic Italian roots. It promises to be a fantastic addition to our culinary offering, and we’re confident it will prove hugely popular with our hotel guests and London diners alike”
DCL acted on behalf of Langham Hospitality Group to source a fitting new hospitality partner for the restaurant at the prestigious 380-bedroom five star hotel, which enjoys views over Broadcasting House and John Nash’s All Souls Church.
Executive Director Rob Meadows said “It’s been a pleasure to work with The Langham team and Markus Thesleff on this truly wonderful, listed accommodation, which probably has one of the largest private garden spaces for hospitality in the West End. The brief was to deliver a vibrant, buzzing new venue that would become a local institution, I have no doubt that Thesleff Group will create something very special here that will exceed the expectations of hotel guests, locals and visitors alike”.
