Immersive storytelling operator set to launch new theatrical cocktail experience

October 7, 2022

Immersive storytelling operator Inventive Productions, which operates the four-strong Alcotraz prison cocktail bar concept, is set to launch a new theatrical cocktail experience where guests forage for their ingredients.

Avora will launch in November at Shoreditch Exchange in the Rosewood Building in Gorsuch Place, Hackney, east London.

Guests will be briefed by a team of scientists and botanists, explore a newly discovered world and meet with natives to create bespoke cocktails.

Avora is also set to become the world’s first carbon neutral immersive experience, with its fictional themes, brought to life by immersive sets and actors, reflecting real-world issues. Inventive Productions will be partnering with UK environmental organisation, Ecologi, to plant a tree for every ticket sold, while the cocktail options are being co-created with the Sustainable Restaurant Association.

Sam Shearman, creator of Avora and founder of Inventive Productions, said: “It’s exciting to be bringing a new concept and immersive experience to London, and especially one with a narrative that speaks to what is happening in the world today. Our hope is that people have a fun and amazing time during their experience but also give a little more thought to the issues we are facing in our real world.” As well as Alcotraz sites in London, Brighton, Manchester and Liverpool, Inventive Productions operates Wild West inspired immersive bar experience Moonshine Saloon, in London’s Houndsditch. It also ran pirate-themed cocktail experience Pirates of the Hidden Spirit at St Mary Overie Dock, near London Bridge, which has now closed.

DCL acted for the Landlord.