Schnitzel Concept Von Crumb to Debut in Belsize Park
February 12, 2025
Von Crumb, a new schnitzel concept, has secured its debut site in London’s Belsize Park, with plans to open further sites across the capital under an “express” format.
The new concept, which is the brainchild of David Ben Meir and Or Yerushalmi, has secured a site in Haverstock Hill for an opening this spring. Ben Meir told Propel News: “Or and I bring extensive expertise in hospitality, marketing and business innovation. Or has led the Vertigo Group internationally and founded Ladle, a premium street food brand in London. I come from a strong background in economics and business management, having founded several start-ups and brands. Together, our combined experience provides a solid foundation for delivering high-quality, hearty food in a relaxed, accessible environment. Von Crumb transforms the traditional schnitzel into an everyday delight without compromising quality. We will offer versatile dining experiences throughout the day: a daytime cafe serving coffee, juice and light fare; a lunch spot for quick or leisurely meals; and an evening venue for drinks and dining. Our focused menu will feature hearty schnitzels – plated, in a sandwich, or on a salad – alongside classic dishes, all served in a casual yet stylish, community-focused atmosphere. We plan to expand by opening ‘express’ sites in high-profile food markets around London, extending our reach to more food enthusiasts. Additionally, we are committed to continuously innovating our menu and services to ensure Von Crumb remains the go-to destination for both new and loyal customers.”
DCL acted on behalf of the landlord to let the unit at 202 Haverstock Hill.
